LOS ANGELES (Reuters) – “The Golden Compass,” a costly fantasy starring Nicole Kidman and Daniel Craig, got off to a slow start at the North American box office and will likely fall short of opening-weekend expectations.

New Line Cinema’s $180 million film sold an estimated $8.8 million worth of tickets during its first day in theaters on Friday, according to data issued on Saturday by tracking firm Box Office Mojo (www.boxofficemojo.com).

After Saturday and Sunday sales are factored in, the film will come in at No. 1 with about $28 million when the studios issue their weekend estimates on Sunday, said Paul Dergarabedian at Media By Numbers, another tracking firm.

New Line, a struggling Time Warner Inc unit hoping to launch another franchise along the lines of its blockbuster “Lord of the Rings” series, said last week it was hoping the film would open to between $30 million and $40 million.