“People don’t actually read newspapers. They step into them every morning like a hot bath.”
– Marshall McLuhan
The Detroit Media Partnership, which manages the operations of Detroit’s two daily newspapers, has announced that beginning in March of next year the papers will limit delivery to just three days a week. Other daily newspapers in major cities are sure to follow this lead, as the economy continues to batter the newspaper industry.
Are we witnessing a media revolution? In the same way that icons and oral stories gave way to Gutenberg’s printing press, is the printing press now the victim of the new media? Obviously the PC revolutionized the way we communicate. But when the first bulky PCs made their way to our desktops 30 years ago, did we ever anticipate using them for minute by minute communication the way we do today via Twitter and Facebook?
With the death of the daily newspaper, the death of the printed book cannot be far behind. The majority of Americans (Earthlings?) now receive information and news electronically. The information we exchange on Facebook and Twitter has arguably more influence on us than anything on a printed page we have read today. Have you even read anything on a printed page today?
And what kind of world are we entering where information is consumed in blog or Twitter-size bites rather than through a leisurely perusal and serious consideration of the issues? Could Watergate have ended a presidency if Woodward and Bernstein were Twittering the story rather than submitting thousands of words in a daily pursuit of the truth (as perceived by the WAPO)?
What effect is Twitter having on our capacity to process facts and sort truth from error? Could this explain why Barack Obama seems to so easily deflect any real probing of his numerous relationships with persons of ill-repute? Reporters are looking for the story in 140 characters or less, when getting to the truth requires a whole lot more than that. Yet readers no longer have the capacity for any more than a Twitter-size bite of information, then it’s on to the next thing.
The death of the daily newspaper may portend the death of the book. And the death of the book may portend the fulfillment of everything ever written by Orwell, Postman and McLuhan.
The future of the book is the blurb. – Marshall McLuhan




